Every dominant search engine uses what are known as "Backlinks" as a huge part of their determination of a site's rankings. You can think of it in terms of every link pointing from another site to yours is a vote for you and the more votes you get the higher your site's ranking will be.
That seems simple right? All you need to do to achieve improved search results and greater amounts of visitors is to get more backlinks. You could easily pay thousands hiring a Toronto search engine optimization company to do it for you. Now comes the hard part for most which is how or where to find these links. You can obtain large amounts of backlinks in just a few easy ways so let's review them.
You have probably heard the saying "content is king" when it comes to search engines. This is true for two reasons. For one your site needs content for visitors to read and search engines crawl. Content is also needed by all other sites for the same reasons. These other websites are who you are going to target. They need content so let them have it.
Write an article on a subject that has to do with your website's theme. It should be at least five hundred words but you could go as long as one thousand words. Adding in your site's keywords is great but only if it does not interfere with the flow of your article. The primary goal is to write good content.
Now you will be giving this article away for free, but with a stipulation. Post it to an article directory like Article Alley for free. Such directories have two purposes. They will distribute or allow others to download your article and use it on their own site and they allow you to add a resource box at the base of your article. They post your content on the site but as well enable others to post that article on their own sites and above all give permission for the content creator to put a link back to their site in a section called the Resource Box.
Inside this resource box you will be adding a brief bio about yourself. But really the main thing within the resource box is a link back to your site. Your article is being freely delivered with the proviso that sites that use your article also are required to post your resource box that contains a link back to your site.
Don't only submit your article to a couple of directories. Post it to as many different places which will allow you to maximize your time. If your article is on twenty directories that means that there are twenty sites that are linking back to you. But if those directories syndicate your article to only 5 sites each your links climb to one hundred with no added effort. In many niches like real estate this will be a huge step in getting your site to the top of the search engines. A little more effort may be required, however, if you want a more comprehensive real estate search engine optimization strategy.
You can now take your article a step beyond and turn your article into a podcast. You couldmay record your own reading of it but the easiest way is to use a free text to speech service like Odiogo. These require that your article be posted on a blog such as Wordpress or Blogger.com. You can get your new blog on-line with a few clicks of the mouse.
Not only can these steps aid in creating a huge number of backlinks with the least amount of effort but your article will drive targeted visitors to your site and raise your search engine rankings. In a short amount of time you can be at the top of the search engines in your market.
Stefan Hyross is an seo expert and founder of the
Toronto search engine optimization firm WebClimb. Feel free to visit the site for further ideas on how to design a
real estate search engine optimization strategy that suits you.
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